Walker.js is a first-party event tracker for simplified and compliant data collection. Standardized, agnostic & flexible. With walker.js you can capture user events in the browser and send them to any destination - just by setting HTML attributes. Become independent from locked-in analytics systems and set up reliable tracking the moment you design your front end.
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You can implement all sorts of front-end user events. From product and UX events like "promotion view", or filter usage, etc. to e-commerce actions like product add to carts or order complete events. The walker.js handles all trigger initializations and race conditions, builds the events with context, and distributes them based on consent states and mapping definitions to any destinations.
To get started take a look at our detailed documentation.
Tagging a page with
<body data-elbglobals="language:en">
<div data-elbcontext="test:engagement">
<div data-elb="promotion" data-elbaction="visible:view">
<h1 data-elb-promotion="name:Setting up tracking easily">
Setting up tracking easily
</h1>
<p data-elb-promotion="category:analytics">Analytics</p>
</div>
</div>
</body>generates an event like
{
event: 'promotion view', // combination of entity and action
data: {
// arbitrary set properties with the data-elb-promotion attribute
name: 'Setting up tracking easily',
category: 'analytics',
},
context: {
// Related properties defined with the data-elbcontext attribute
test: ['engagement', 0] // Value and order
},
globals: {
// General Properties defined with the data-elbglobals attribute
language: 'en'
},
user: {
// stored user ids (manually added once)
id: 'userid',
device: 'cookieid',
session: 'sessionid',
},
nested: [], // all nested entities within the promotion
consent: { functional: true }, // status of the consent state(s)
id: '1647261462000-01b5e2-5', // timestamp, group & count of the event
trigger: 'visible', // name of the trigger that fired
entity: 'promotion', // entity name
action: 'view', // entity action
timestamp: 1647261462000, // time when the event fired
timing: 3.14, // how long it took from the page load to trigger the event
group: '01b5e2', // random group id for all events on a page
count: 2, // incremental counter of the events on a page
version: {
// Helpful when working with raw data
walker: 1.6, // used walker.js version
config: 42, // a custom configuration version number
},
source: {
// Origins of the event
type: 1, // Source type of the event (1=Web)
id: 'https://github.com/elbwalker/walker.js', // Source id of the event's origin (url)
previous_id: 'https://www.elbwalker.com/' // Previous source id of the event's origin (referrer)
},
walker: true, // flag to filter events
}that destinations automatically translates into proper implementations.
Send us an email if you have any questions or feedback at [email protected]
Want to send the data directly to your Google BigQuery instance? Check out our hosted version at https://www.elbwalker.com/