diff --git a/.github/workflows/release.yaml b/.github/workflows/release.yaml
index d25a02dd..4cc42363 100644
--- a/.github/workflows/release.yaml
+++ b/.github/workflows/release.yaml
@@ -23,7 +23,11 @@ env:
   # The itch.io page to upload to, in the format: `user-name/project-name`.
   # Comment this out to disable.
   {%- if itch_username != "" %}
+  {%- if itch_project != "" %}
+  ITCH_TARGET: {{itch_username}}/{{itch_project}}
+  {%- else %}
   ITCH_TARGET: {{itch_username}}/{{project-name}}
+  {%- endif %}
   {%- else %}
   # ITCH_TARGET: your-itch-username/{{project-name}}
   {%- endif %}
diff --git a/cargo-generate.toml b/cargo-generate.toml
index 5fe4d539..d223abd3 100644
--- a/cargo-generate.toml
+++ b/cargo-generate.toml
@@ -5,3 +5,6 @@ include = ["Cargo.toml", "Cargo.lock", ".github/workflows/*", "*.rs"]
 prompt = "Enter your itch.io username. Leave blank to disable itch.io upload."
 type = "string"
 default = ""
+
+[conditional.'itch_username != ""'.placeholders]
+itch_project = { type = "string", prompt = "Enter the project name used in the itch.io URL. Leave blank to use this crate's `project-name`.", default = "" }